Causes Charity Spotlight Events Feature

Pledge the Pink

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It’s a call that’s been answered by hundreds of locals and thousands more visitors from all points of the globe: come on and do the LoCo Motion (with me!). This year, even more will come, drawn by a new call: Pledge The Pink.

The name change is just one of the many exciting things about this year’s installment of a fun, friendly three-day walking race that has broken world records, raised thousands for local breast cancer prevention screenings and has inspired more than a few outrageous costumes over the years. (As these photos can attest).
The one thing that won’t change is the fun and frivolity of this beloved local event. Through three days, nearly 1,500 participants will join together in one of the most fun walk/run races in the world. The bonds of friendship formed during the race assure that no one ever run or crawl that last mile alone. ptp-about-group

This year the event is painting three marvelous venues pink: Hilton Head Island, Daufuskie Island and Callawassie Island. With ten miles a day, Pledge The Pink lets you explore some of the most beautiful parts of our Lowcountry home. And, yes, you can still expect some crazy costumes, a festival atmosphere and an unbridled sense of humor and shared joy. After all, how many breast cancer fundraisers can say they hold the Guinness World Record for the longest line of garden flamingos?

As an added fundraiser last year, participants were invited to “adopt a bird,” namely a plastic garden flamingo in honor of the events mascot Fancy the Flamingo. The result was a sea of 1,058 flamingos and official recognition from Guinness. “That was a fun one,” said event founder Laura Morgan. “I was so thrilled when we received the letter from Guinness. To see so many people step up to ‘adopt a bird’ and help us set this record was something really special.”
While she’s not looking to top that record, Morgan promises to find new ways to surprise and excite participants for the 2017 installment. “Every year, we look for some way to top what we did last year,” said Morgan. “This year, we realized that we had to completely change the game.”IMG_3464

Changing the game started with changing the name. The LoCo in LoCo Motion is shorthand for Lowcountry, and while the race is still run here and funds raised still stay here, the race has taken on a global focus. With the introduction of “virtual LoCo” last year, the event’s organizer suddenly found themselves comparing times locally against runners all over the world, from as far away as Paris, France.  “We sent medals and race swag to people all across the planet, and we unknowingly created a world-wide event,” said Morgan.But don’t be fooled by its global reach. This is still very much a local fundraiser, with benefits that stay right here in the Lowcountry. Last year’s event, for example, raised $40,000 for Hollings Cancer Center and helped provide mammograms to countless locals.

Pledge The Pink returns Sept. 21-24 this year, but locals are encouraged to sign up early using the coupon code IMALOCAL for an immediate 10 percent discount off of their registration.  As the event approaches, those who are signed up will be among the first to hear about great contests and the latest updates. Find out more, and get signed up, at

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